Moving & Handling of People
Below is how we filmed for our
Public Moving & Handling of People Instructor Courses' Explainer Video.
Case Study written by Emma Farrell
In November 2018, I (Emma Farrell) attended our 3 Day Moving & Handling of People Instructor Course run by our Moving & Handling Expert, Alan Reed. This 3 Day Course was filmed by local Videographer, Brian Barnes of Activideo, as our Director Gareth Milner had decided to produce a Course Explainer Video (available to watch on this link) to allow Care and Clinical Services Professionals to gain an insight into the structure and high quality delivery of our Instructor Programmes. Osteopathic Solutions' Manchester based Consultant Jose Fernandez also attended.
Our Chosen Videographer: Activideo Communications
Activideo Communications is a Manchester based video production company with a 29 year track record in using moving image to actively communicate their message. Brian Barnes is the Director of the business with many years of filming under his belt for companies such as Asda, Boohoo and various ITV publications. You can view their website which contains many examples of their work here: www.activideo.co.uk
Why did we decide to film a Moving & Handling of People Explainer Video?
It is no secret that video marketing is a major trend. User engagement with video material is higher than other forms of content. Video is more accessible than ever before (thanks to mobile devices and faster Internet), and it is easier to produce than it has been in previous generations. One of the best ways to start is with an Explainer Video, which is designed to give new users a run-down of what your products or services are, and how they work, in the span of a few minutes.
The Practicality of Video
Why aren’t more businesses using Explainer Videos and other types of video marketing? Part of the problem is a perceived impracticality of video; because a video has historically been expensive and time-consuming to produce, businesses would rather stay toward more straightforward, cheaper methods. However, video production is growing more affordable as technological resources become more sophisticated and more available.
In the words of Robert Weiss, “Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.” They’re generally only a few minutes long, allowing for those interested in your services to find out exactly what they need to know, in a reasonable time frame.
They show a Problem and a Solution
Video progresses linearly with time, which means you can show a chain of causality from problem to solution. Illustrating how your products or services solve a customer need is incredibly valuable for securing more conversions and improving client relationship. This can be accomplished through written content, but it doesn’t have the same effect.
They can be used anywhere
Once you make an Explainer Video, you can use it in a number of different contexts. You can keep it on YouTube or Vimeo. You can embed it into the homepage of your site (as we have), you can use it as a feature of your landing page, or even incorporate it into slideshow presentations. They’re short and universal enough to transfer easily.
They’re useful for new and current clients and are a great form of
CPD Refresher Training
Even though the primary function of an Explainer Video is to reach new audiences, they can be useful for established clients as well. This is especially true if there’s a learning curve with your products and services; the Explainer Video can serve as a kind of tutorial or a form of CPD refresher training. As Savannah Stewart (Social Media Specialist) explains, “many of us have become more comfortable learning visually. Delivering information on a product, service or company through video can help to keep your audience’s attention longer and make what you have to say more easily understood.”
You can show off the benefits first-hand
Thanks to the visual and running nature of video, you can show off the benefits of your product or service first-hand, such as with a brief product demonstration. This helps people see what they’re buying and will put many of their doubts to rest.
You can show your brand personality
You can let your brand’s personality shine throughout the video; you can write it in the tone of your script, include visual styles that reflect your character, and even choose a narrator that best represents your brand “voice.” In fact, more than a third of all video marketing budgets are now directed toward branded videos.
Our Research Beforehand
Before commencing this Moving & Handling of People Explainer Video Project, a part of my job role was to research other Moving & Handling companies who had already produced an Explainer Video to view the quality as well as content of their productions.
Upon going through the Explainer Videos of various well-known companies, I was quite shocked at what was on offer on their websites. The first Explainer Video which came up on Google for a well-known Moving & Handling Training company was extremely outdated and lacking high quality content. The majority of content I came across was dull and uninteresting. I continued to search and didn't come across anything inspiring which in some ways was good, as it meant Osteopathic Solutions Explainer Video would (hopefully!) stand out from the rest.
The venue we chose to film our Moving & Handling of People Explainer Video (as well as our January 2022 published Moving & Handling of People Training DVD/ USB) was Manchester's Redbank House which is one of our fully equipped Moving & Handling Training venues across the UK. Redbank House is conveniently located on the northern side of Manchester City Centre, a short 5 minute walk from Manchester Victoria Station. It is ideal for attendees travelling from the Midlands, North Wales, Merseyside, Lancashire, Cumbria and of course Greater Manchester. For more information about the location of our Manchester Moving & Handling of People Instructor Courses' venue please click this link.
Example Clip: Sitting to Lying Down Supine
Click play to view this clip as an example of the type of content Brian Barnes of Activideo filmed for our Moving & Handling of People Instructor Course Explainer Video, directed by Osteopathic Solutions’ Director Gareth Milner.
In the video clip the Instructor Course Attendee was demonstrating Sitting to Lying down Supine using a flat slide sheet with the assistance of Osteopathic Solutions’ Instructor Jose Fernandez (in the blue polo shirt). Can you notice the intentional transfer error by Jose? Email your thoughts to us via the bottom of this page. We slip them into our Courses every now and then so that the soon to be Instructors can learn the errors Care and Clinical Services employees will make during the Instructor's training delivery and out there in the real world.
The Transfer: Ensure the bed's breaks are on. 2 Handlers are best practice, although 1 handler may be possible. Adjust the bed to a height that ensures the person's feet are flat on the floor. Raise the head end of the profile bed. Fold the flat sheet and place it on the bed so that half of the sheet comes off the bed. Tuck this between the bed and the mattress. Make sure the person does not sit on 2 sliding surfaces.
One handler is behind the person gripping the folded flat sheet with both hands with one knee bent on the bed (this reduces the forward bending of the spine) The other handler now frees the flat sheet from under the mattress and with a squatting posture, facing square on to the person's legs, brings the flat sheet to scoop the person's lower legs. The handler behind the person maintains their support of the folded sheet. The person is encouraged to push with their arms into the mattress to move themselves into the centre of the mattress towards the raised head end of the profile bed. At the same time the handler 'lifts' the legs with a squat lift and moves their feet as the person pushes themselves to the centre of the mattress. The head of the profile bed is lowered and the slide sheet is removed. For more information about our Public Moving & Handling of People Instructor Courses please click this link.
To receive our 105 page Course Booklet email us at the bottom of this page with the subject 'FREE BOOKLET' & we will email you the PDF version free of charge
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What are the benefits of watching Osteopathic Solutions
Full Length Moving & Handling of People Explainer Video?
Refresh practical techniques & transfers
Critique techniques & transfers taught by other Training Providers
Improve your own postural awareness when moving & handling
Helps to improve observational skills of colleagues' posture
Refresh & develop understanding on what techniques & transfers are suitable relating to people's cognitive & physical abilities
Give you an understanding of how back injuries occur in the Care Profession
The Difference between our Full Length & Short Length Explainer Videos
Our full length Moving & Handling of People Public Instructor Course Explainer Video gives those thinking about attending our CPD Certification Service Accredited Instructor (Train the Trainer) Courses an in-depth understanding of what to expect during the 3 Day Course or 1 Day CPD Refresher Course. If you are in the decision making stage of choosing a provider, this is the video you need to watch! It is also an ideal form of refresher training.
The short length version (to the left) gives a glimpse of the Osteopathic Solutions Moving & Handling brand without delving into too much technical detail. This is an ideal version for busy viewers who want a quick insight into who we are and our expertise.
We hope you find the Videos useful, informative and enjoyable to watch!